Cycling Scotland rode off with the Grand Prix at last night's UK
Event Awards at Wembley Stadium.
Our organisation scooped the top accolade for our freshnlo Pedal
for Scotland cycle race, which also won the award for Best Sports
Event. We also received commendations for Best Marketing Strategy
and Best Use of Sponsorship. We would also like to thank Pennine Events, Perfect
Motion, Wiseman Dairies and all our sponsors for
their valued support throughout freshnlo Pedal for Scotland.
Grand Prix
Company: Cycling
Scotland
Title: freshnlo Pedal for Scotland
Best Sports Event
AWARD
Company: Cycling
Scotland
Title: freshnlo Pedal for Scotland
Best Marketing Strategy
COMMENDATION
Company: Cycling
Scotland
Title: freshnlo Pedal for Scotland 2010
Best Use of Sponsorship
COMMENDATION
Company: Cycling
Scotland
Title: freshnlo Pedal for Scotland 2010
Introducing: the freshnlo Pedal
for Scotland Edinburgh Family Ride
Looking for a reason to get back on your bike again, or fancy
taking the kids for their first foray into big cycling events?
Cycling Scotland is proud to introduce the Edinburgh
Family Ride. Aimed at cyclists based in the east, this
ride allows riders to cycle the last 9 miles of the main route from
Kirkliston to Murrayfield. Transport to Kirkliston with your bike
is provided and the route is traffic free.
The new ride means you now have 4 options to choose from, so
whether you're new to cycling or a seasoned roadie, there's a route
to suit you. The options are:
51mile Challenge Ride - £24 or
£14 Concession rate
100mile Sportive - £35
Edinburgh Family Ride (9mile) - free of
charge
Glasgow Sky Ride (9mile) - free of
charge
Transport for the Challenge and Sportive rides is
£15.
Lorraine Kelly: Cycling has given me a bum like Beyonce's
TV queen Lorraine Kelly reckons cycling has given her a backside
to rival pop princess BEYONCE.
The GMTV favourite has been getting back on her bike to shape up
for Sky Ride Glasgow next month.
The East Kilbride-born telly queen and Olympic hero Sir Chris
Hoy led over 10,000 cyclists for Scotland's biggest bike festival
on September 11 as Sky Ride transforms Glasgow into a traffic-free
family fun zone.
For the first time, the event linked up with the Scottish
Sun-backed frenshnlo Pedal For Scotland 47mile Glasgow-Edinburgh
bike ride.
It saw Scotland host the ultimate cycling challenge
weekend.
The Scottish Sun's Miss Scotland - Jennifer Reoch - also
took up the Pedal for Scotland challenge.
And lucky Lorraine reckons training for the ride has given her a
posterior to be proud of.
The 51-year-old grinned: "Honestly, cycling is the best way to
get a really good Beyonce bottom. Mine's gone peachy and I'm so
chuffed.
"I think a lot of women, especially mums, can get out of the way
of getting on a bike but it's such a great thing to do with the
kids. Cycling is brilliant for toning up those bum and thigh
muscles."
New finish line for Scotland's biggest bike ride...
Andrew Kelly and Kyle Traynor get behind Pedal for
Scotland
Freshnlo Pedal for Scotland, Scotland's largest bike ride, will
finish at rugby stadium Murrayfield.
Edinburgh rugby players Andrew Kelly and Kyle Traynor took part
in a PR push to bring the ride to a wider audience. Pedal for
Scotland is expected to see around 11,000 cyclists take part across
a range of rides for all abilities this weekend (Sunday September
11th).
The new Murrayfield finish line will enable riders to be cheered
to the finish line by friends and family.
This year is the first that the ride has teamed up with Sky Ride
Glasgow.
Ian Aitken of Cycling Scotland, organiser of the event, said:
"Since freshnlo Pedal for Scotland's launch in 1999 the event has
grown year-on-year. With over 9,000 people taking part last year,
we are anticipating even more this year so it will be fantastic to
finish at such an iconic venue that hosts some of Scotland's
biggest events.
"The stadium is also really accessible so participants' friends
and families can come along and see them cross the finish
line."
Councillor Steve Cardownie, festivals and events champion for
the City of Edinburgh, added: "The Edinburgh Family Ride is the
perfect opportunity for people of all ages to enjoy a great day out
in the fresh air while seeing the sights and getting plenty of
exercise. Families taking part will have lots of fun together and
create lasting memories of the day."